Wednesday, 17 August 2011

The online revolution

The music industry has changed in many ways since the internet has become a main tool for new artists to release their music onto the internet and gain large fan bases. Without the internet then there would be a lot less artists coming into the music industry.


 For example Ed Sheeran used the internet to create a fan base that would then be able to support him into the music industry and selling albums. 
Ed sheeran-  "I also gained an army of fans through social networking sites, where I have now accumulated 36,000 followers on Twitter and has celebrity devotees including Arsenal and Russia footballer Andrei Arshavin"

Arctic Monkeys


 

The Arctic Monkey's are a good example of the effects the internet can have on a band and launch them clearly in the music industry. The group has built a hugely devoted fan base by using the internet to reach young fans.
when the band were just becoming known they played to 2,000 fans at sold-out London Astoria.



"The speed with which they have developed a large and committed fanbase is being put down to the viral marketing effect of the internet, with fans swapping tracks with one another with the blessing of the group.
According to one estimate there are already 142 different versions of various Arctic Monkeys songs floating around on the internet, some recorded by fans at concerts. The band has only officially released one very limited edition single called Fake Tales of San Francisco."


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